"For kids growing up now there's no difference, watching Avatar on an iPad or watching YouTube on a TV or watching Game of Thrones on a computer. It's all content. It's just story."
This applies to brands and marketers as well. What is your brand's story? Does it resonate with your fans, consumers? Are you persuading, informing them with content they are looking for? In a format that works for them?
Link to video here.