Pew Internet just released a study on Location-Based Services that indicates 24% of Hispanic smartphone owners, a higher % than White & Black Non-Hispanics, use Geosocial services like Foursquare to check in.
We are seeing the same behavior on social platforms with our brands on Facebook. In the past 12 months we've seen the majority of consumers use mobile to "like" our pages on Facebook.
In the same study it was no surprise to see Facebook as the #1 choice for location-sharing or "check-in" services. Facebook at 38% with Foursquare at 18% and Yelp at only 5%.
Link to the Pew Internet study here.