How Pepsi is Delivering More with iPhone's and iPad's

Great video on how Pepsi is leveraging technology with their in-house distribution and merch app on iPhone's and iPad's to improve customer satisfaction (retailers and consumers) efficiently.

Some key highlights:

• “In North America we run approximately 17,000 distribution routes a day,” says Brian Spearman, Senior Vice President of Go-To-Market and Service for PepsiCo North America Beverages. “We have to get the products from our manufacturing and warehouse facilities onto our trucks and into stores in time to meet demand. With iPhone and iPad, we can be more efficient and get in front of problems before they even happen.”

• To make merchandising and distribution as seamless as possible, PepsiCo North America Beverages created Power4Merch, a custom in-house app for iPhone. With Power4Merch, merchandisers are immediately notified when a driver has arrived at a store and can be sure that deliveries are unloaded quickly and displayed correctly, so the right products are always on the shelf and ready to buy.

• “A manager can make manpower assignments right on iPad,” Uppaluri says. “It automatically sends a push notification to the merchandiser’s iPhone, so he knows he's got a new stop. Life before was all about being on the phone, checking email in the office, checking paperwork. Now with iPad, the manager starts and ends his day where he needs to be, with his team.”

Link to article here.