Sunday, February 3, 2013

Hispanic Consumers are into the Super Bowl

In 2012 Hispanic viewership was a record for Super Bowl XLVI with 10 million plus Hispanic viewers. 

The 10.4 million average viewership marks the second consecutive Super Bowl with at least 10 million Hispanic viewers and a 68 percent jump from Super Bowl XLI five years ago (6.2 million Hispanic viewers for the Feb. 4, 2007 game).

What will the Super Bowl XLVII Hispanic viewership numbers look like ? Vamos a ver.

Source: TV by the numbers, Robert Seidman

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